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Sports Illustrated
Sports Illustrated
Sport
Ryan Phillips

Why Are There Ads on MLB Helmets in the Playoffs?

MLB Baseball Major League Baseball United States
Strauss logo on the helmets of San Diego Padres stars Manny Machado and Fernando Tatis Jr. | Denis Poroy-Imagn Images

Viewers may have noticed something different about the 2024 Major League Baseball postseason. Every team has the word STRAUSS emblazoned on their helmets. There's a good reason for that: MLB has decided to allow a sponsor on helmets across the league.

Why are there ads on helmets during the MLB playoffs?

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