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Ysabel Gerrard, Senior Lecturer in Digital Communication, University of Sheffield

Why are 'photo dumps' so popular? A digital communications expert explains

Nuva Frames/Shutterstock

It’s summer 2009. You’ve been to a “campout” with your school friends in someone’s back garden and taken a bunch of out-of-focus pictures on your digital camera. The next day, you dig out your trusty USB cable and upload the photos to your laptop, sharing every single one, without even vetting them, to a dedicated Facebook album. The likes and comments come rolling in – the campout is complete.

It somehow feels too soon for a trend like this to come back around, but it has, and in a new form called the “photo dump”. A photo dump is the act of posting multiple pictures from either a specific time span (usually a month or season), or an event (like a holiday), to an image-based social media platform such as Instagram.

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