You walk into the grocery store to buy a simple, folded piece of paper. You get to the checkout, and that single card rings up for $5.99, $6.99, or even more. Why are greeting cards so incredibly expensive? It is not just about the cost of the paper and the ink. The high price of a greeting card is a part of a brilliant and highly profitable business model. It relies on a few key secrets that manufacturers like Hallmark and American Greetings do not want you to know.
