
Over recent years, tech giant Apple (NASDAQ: AAPL) has lost its distinction as the most-watched stock in the market. The company’s sluggish product sales growth has led to it becoming a less discussed name among the Magnificent Seven. Exacerbating this is the firm’s lack of an exciting artificial intelligence (AI) strategy. Still, Apple remains one of the world’s most important companies. The company's market cap of just under $4 trillion makes it the world’s second most valuable stock, only behind NVIDIA (NASDAQ: NVDA).
However, the release of the company’s iPhone 17 lineup has created renewed interest in Apple. Early demand data on these devices has been strong, leading to hopes that they could reinvigorate product sales. iPhone 17 excitement has helped lead Apple to new all-time highs in October. Importantly, Apple just reported its latest earnings. Below, we’ll dive into these results and management commentary to gain an updated outlook on the stock. Ultimately, how much potential resides in Apple shares over the short and long term?