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Fortune
Fortune
Sheryl Estrada

Why Apple CEO Tim Cook’s AI struggles serve as a warning for C-suite leaders

Tim Cook (Credit: Getty Images)

Good morning. Being a C-suite leader in the age of AI is no small feat. But if you’re the CEO of one of the world’s biggest tech companies, the bar for success is even higher.

In a new Fortune article, my colleague Geoff Colvin highlights the dilemma facing Apple CEO Tim Cook. Chief executive since 2011, Cook succeeded Steve Jobs after serving as Apple’s chief operating officer. As COO, he was responsible for the company’s worldwide sales and operations.

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