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Fortune
Fortune
Jason Del Rey

Why Amazon’s $2.5 billion Prime settlement with the FTC is actually a giant win for the company

(Credit: Thos Robinson—Getty Images for The New York Times)

The Federal Trade Commission on Thursday announced a $2.5 billion settlement with Amazon just days into a trial over the tech giant’s alleged use of deceptive practices that the commission said for years tricked millions of consumers into signing up for a Prime membership without their knowledge, and made it unreasonably difficult for them to cancel the service.

But the most exuberant celebrations Thursday may be occurring within the executive suites at Amazon’s D.C. and Seattle headquarters.

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