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Euronews
Euronews
Mike Starling

Why ‘alpine summer’ is one of this year's coolest European travel trends

As Europe braces itself for another heatwave, demand for holidays in cooler destinations remains a very hot topic in travel right now.

First coined by Condé Nast Traveller in its 2024 industry predictions, the “coolcationing” travel trend has since evolved, spinning off into new segments such as “heat-proof holidays”, “reverse seasonality”, and “climate-smart travel”.

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