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Creative Bloq
Creative Bloq
Technology
Joe Foley

Why a design agency took the colours out of the Brazilian flag

Brazilian flag reimagined for a campaign to raise awareness of ocean conservation.

The colours of national flags carry a lot of power, as we're sure to see with World cup 2026 coming up. One creative agency has shown how that can be use to communicate more than just national pride.

While the green and yellow of the Brazilian flag were originally taken from the royal houses of Hapsburg and Braganza, they were later re-interpreted to represent the country's Amazon and Atlantic forests and gold reserves, with the blue circle representing the night sky over Rio. But what if the colours disappeared?

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