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Fortune
Fortune
Orianna Rosa Royle

Why a $320 coat was the ‘best investment’ Shark Tank’s Barbara Corcoran says she ever made

Barbara Corcoran in a brown coat (Credit: Gilbert Carrasquillo—Getty Images)

Barbara Corcoran wasn’t always the confident and glamorous presence that fills our screens on Shark Tank today—the self-made millionaire became very intentional about projecting success early on in her career, after taking stock that the outdated outfit she was wearing was setting her apart from her peers.

“I realized that everyone successful looked the part,” the now 74-year-old investor said in a recent TikTok video. Meanwhile, Corcoran who had just started her brokerage career was wearing an old navy blue pea coat that she couldn't afford to replace.

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