Hannah Williams has become a TikTok phenomenon with a simple formula. Under her brand, Salary Transparent Street, she asks random passersby what they do for work and how much they make. Since April of last year, Williams, 26, has amassed 1.3 million TikTok followers and nearly 32 million likes. She also just landed on Forbes’ 30 Under 30 list and, per Forbes, has notched over $1 million in brand deals. She shares all the credit with her only full-time employee: Her cameraman and new husband, whom she wed this year in an event costing just $11,000.
A TikTok video Williams made breaking down the cost of her wedding was enormously popular among her audience, she told Fortune in a recent interview.
