What was once seen as a niche hobby among nature lovers, birdwatching is now spreading its wings and becoming a popular reason for travel.
In its Hidden Trends List for 2026, published last November, GetYourGuide said that birdwatching is “having a moment” with #BirdTok videos going viral on social media. Last month, the company reported a 65% year-on-year increase in global bookings for birdwatching experiences between 1 January and 27 August 2026.