From the Winter Olympics to the FIFA World Cup and annual sporting events, there is no shortage of excitement for sports fans in 2026. Those who get excited about technology and the business side of sports will have even more intriguing developments to watch.
Sports technology, or sportstech for short, is currently undergoing a massive shift in accessibility. Advanced analytics, once affordable only to major franchises, are now trickling down to organizations of all sizes, driven by innovations in AI that reduce costs while expanding capabilities. Athletic organizations serve as sandboxes for AI applications that will almost certainly reshape business practices beyond the stadium.
