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Fortune
Fortune
Diane Brady

Whole Foods CEO says grocery will turn Amazon from the 'everything store' into the 'everyday store'

(Credit: Kevin Dietsch/Getty Images)
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Good morning. How much do consumers value convenience, cool technology, and low cost? It’s not an easy answer. Just ask Jason Buechel, the CEO of Whole Foods and vice president of Amazon Worldwide Grocery Stores. In a new Fortune video segment called CEO Source, he talks about the tough decisions in expanding Amazon’s grocery business, which last year generated more than $150 billion in sales. His mission is clear: “Amazon has been known as the everything store, and I believe with grocery we are going to be the everyday store,” he told me, noting the goal is “greater engagement, not only just within grocery, but the broader store.”

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