If you missed RideApart's recent teaser about what I'll be doing to raise funds for the Distinguished Gentleman's Ride (DGR), you should check it out and find out what the purpose of the DGR is. I was feeling pretty happy because that task I'll undertake isn't particularly easy but it should help to raise money for what I think is a great cause.
I thought, "This is a good thing to do with your time."
But now, Triumph has taken my somewhat egotistical sense of selflessness and eradicated it with an absolutely ridiculous prize for the person who raises the most money for the DGR—Yes, I want this prize, and I'm not that ashamed to say it.