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Salon
Salon
Lifestyle
Ashlie D. Stevens

Who owns "Taco Tuesday"? The law decides

Taco Tuesday Taco Bell LeBron James Taco John

In 1989, the Wyoming-based taco chain Taco John's kickstarted a seasonal "Taco Twosday" campaign, during which customers could get two tacos for 99 cents. The promotion was so popular that the company decided to make it a key part of their marketing strategy and, after shifting the final wording just slightly to "Taco Tuesday" they trademarked the phrase. 

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