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Fortune
Fortune
David Meyer

Who let the bots out?

A Google Home smart speaker casting a sinister shadow, to represent issues of privacy and security, taken on December 12, 2019. (Credit: Neil Godwin—Future Publishing via Getty Images)

Those who wish to avoid using generative A.I. for whatever reason are soon going to find that increasingly difficult, judging from the latest news about Google and Meta.

According to a Financial Times article, Meta will start sticking A.I. “personas” into Facebook and Instagram, maybe as soon as next month. The aim is apparently for these chatbots, which will have different styles of speaking, to provide search functionality and generally increase engagement on Meta’s platforms, with the company obviously getting the added benefit of learning a great deal more about its users via their interactions with these bots.

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