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The Guardian - US
The Guardian - US
World
Adam Gabbatt

Trump White House will put sponsor’s name on Easter Egg Roll for $200,000

a man in a suit speaks next to a person in a bunny costume
Donald Trump presides over the annual Easter Egg Roll at the White House in 2019. Photograph: Win McNamee/Getty Images

Donald Trump’s administration is seeking sponsors for the White House Easter Egg Roll, in a break with tradition that is likely to draw further scrutiny over his government’s relationship with corporate backers.

A pitch document obtained by CNN and the New York Times shows that individuals or companies can pay up to $200,000 to have their brand or name attached to the event, with the promise that investors will gain “valuable brand visibility and national recognition”.

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