Despite all the leaks and rumors, the Apple Vision Pro was still a bit of a surprise at WWDC 2023. A showcase of all its features and functionality was an eye-opening insight into how the folks at Cupertino view the direction augmented and virtual reality can take.
While the ability to watch movies in a virtual environment has been around for ages, Apple’s partnership with Disney could produce some truly compelling experiences. And the interplay between Apple’s existing services and products and its vision for ‘mixed reality’ shows the potential for the Vision Pro to spearhead the next step in AR and VR headsets.
