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The Independent UK
The Independent UK
Lifestyle
Lucy Smith

Who is Susie Ma? The skincare brand owner on Dragons’ Den tonight

  • Susie Ma, founder of the vegan-friendly and cruelty-free skincare brand Tropic, is appearing as a guest dragon on the BBC's Dragons' Den.
  • Ma first gained prominence as a contestant on The Apprentice in 2011, securing a £200,000 investment from Lord Sugar for Tropic.
  • Tropic, which started in 2004, has expanded significantly and operates through a direct-to-consumer, ambassador-led sales model.
  • The brand is recognised for its ethical and sustainable production, with Ma receiving accolades such as Forbes 30 Under 30 and The Sunday Times 40 Under 40.
  • Tropic is committed to giving back, donating 10 per cent of its profits to charities, including funding education for children and supporting the Trussell Trust.

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