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Fortune
Fortune
John Kell

Who is responsible for AI? It isn't always the CEO

illustration of pixelated coffee mugs (Credit: Nick Little)

Nearly a decade ago, business software giant Intuit kicked off its journey in artificial investments. 

It began with so-called “traditional AI,” including natural language processing, machine learning, and building recommendation systems. Intuit also invested in generative AI well before the big splash of ChatGPT’s launch caught the world’s attention a year ago.

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