Millionaire Los Angeles CEO, Keith Wasserman, sparked outrage after reportedly offering to pay private firefighters "any amount" to protect his luxury home during the Palisades wildfire. Many residents criticised the move, accusing him of "hogging resources" while others watched their homes succumb to the flames.
Wasserman is the co-founder of Gelt Venture Partners, a real estate investment firm. He established Gelt, Inc. in 2008 during the recession and financial crisis. According to the USC Lusk Center for Real Estate, Wasserman has overseen the acquisition of over £2.43 billion ($3 billion) in multifamily and self-storage properties across the Western United States.
