
The brutal murder of 22-year-old YouTuber Agustín Paul, better known as "El Pinky," has sent shockwaves through Mexico and beyond. Paul, whose comedic videos and viral challenges earned him a large following, was found dead on 10 January 2025 in Culiacán, a city notorious for cartel violence. His body, bearing clear signs of torture, was discovered bound and with a fatal gunshot wound to the head.
Authorities believe Paul fell victim to the Sinaloa cartel, specifically a faction led by Los Chapitos, the sons of infamous drug lord Joaquín "El Chapo" Guzmán. This tragic event underscores the dangers faced by influencers in cartel-controlled regions.