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Euronews
Euronews
Indrabati Lahiri

Who is Anok Yai - and why is she the most influential model of 2025?

Anok Yai Aaron Esh BFC Calvin Klein Craig Green Dilara Findikoğlu Emma Chopova Karl Lagerfeld Kiko Kostadinov Martine Rose

The British Fashion Council (BFC) has named Anok Yai the 2025 Model of the Year. The award recognises her considerable global influence, impactful campaigns for major brands like Yves Saint Laurent, role in championing representation in the global fashion industry as well as redefining beauty standards worldwide.

The BFC switched things up this year, and announced the winner upfront almost a month before the ceremony, instead of the usual five nominations for the category.

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