Who Fires the Sales Team During a Major Launch? Shock Rivian Layoffs Hit Hundreds as New R2 SUV Takes the Road

Merely a week after launching deliveries of its vital, mass-market R2 SUV, electric car maker Rivian has axed hundreds of corporate jobs (Credit: ChatGPT AI Generated)

Hundreds of Rivian employees have lost their jobs just days after the electric vehicle maker celebrated a major milestone with the launch of its R2 SUV.

The surprise cuts highlight the harsh reality facing the company as it pushes to reduce costs, improve profitability and convince investors it can turn years of heavy losses into sustainable growth.