Cover story |
It’s March 3. The time is around 7.30 am in India, and thousands of sneakerheads across the nation are in front of their laptops, tablets, and phones (in some cases, all three), logged in with different IDs — waiting to select the right size, hit the ‘Add to bag’ button, and checkout, all within the span of a few milliseconds. This isn’t the first time they are doing this and the repeated failure of multiple previous occasions doesn’t deter them from trying again. What if I get a W (sneaker-speak for ‘get lucky’), they fantasise.
