High street retailer John Lewis will air its Christmas advert for 2022 today and the thought-provoking ad demonstrates the power of kindness while raising awareness for children in care.
The 90 second advert, entitled The Beginner, follows the launch of the Building Happier Futures programme from the John Lewis Partnership, which is the retailer's long-term commitment to help young people with experience of the care system in a number of ways, including to find meaningful careers.
Through a heartfelt story of one man’s determination to connect with a child, viewers will see the power that kindness can make to someone else’s life.
