You know that summer is coming when you suddenly feel the urge to swap out your darker clothes for all things light, bright and joyful—and that extends to denim, too. While dark washes and raw styles dominated last season, as the weather begins to warm up and the sun finally makes an appearance, white jeans are officially trending again.
In the past three months, customer searches for white jeans on Net-A-Porter have increased by 117%, with cropped and high-rise silhouettes proving most popular. Karen Phelps, creative director of insider-favourite denim brand AGOLDE, has also noticed an uptick in interest for white and cream styles specifically.
