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International Business Times
International Business Times
Sport
AFP News

White House Courts Influencers Ahead Of High Stakes Speech

The White House hosted about 70 creators, digital publishers, and influencers with around 100 million followers ahead of Joe Biden's State of the Union address, an official said (Credit: AFP)

In an ongoing quest to connect with ever-elusive young voters, the White House briefed social media influencers ahead of President Joe Biden's annual State of the Union address on Thursday.

The speech is a mainstay of the US political calendar, but the event has struggled to remain relevant in the social media age, especially among young people who largely tune out of traditional political coverage.

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