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International Business Times UK
International Business Times UK
Rohit David

Whiskey Woes: Jack Daniel's Exec Reveals Three Unsurprising Reasons Why Sales Are Tanking

Jack Daniel Lawson Whiting BrownForman
Jack Daniel’s is losing ground as Americans turn to cannabis, weight-loss drugs, and Gen Z snubs liquor. Discover why whiskey sales are down and what’s next for the iconic brand. (Credit: Vijay Putra : Pexels)

Jack Daniel's, the legendary Tennessee whiskey brand, is in the midst of a sales hangover. On 5 June 2025, parent company Brown-Forman Corp. reported weaker-than-expected earnings, triggering its steepest one-day stock drop in history.

CEO Lawson Whiting identified three surprising forces behind the downturn: the rise of legal cannabis, the popularity of weight-loss drugs, and declining interest among Generation Z.

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