Food bills have been rising causing more strain on millions of households dealing with the cost of living crisis.
With rising inflation as well as supply chain issues caused by Brexit and the Russia-Ukraine conflict, the price for food and non-alcoholic drinks have been soaring, hitting the highest 12-month rate since September 2011 this March.
The mounting costs have meant that British shoppers are choosing supermarket-label products instead of branded products to keep costs down, according to research from NielsenIQ.
