Which? tells supermarkets to do more for customers through cost-of-living crisis

Which? has called on supermarkets to sign up to a 10-point plan to help customers through the cost-of-living crisis as it named the 50 areas where people are most likely to struggle to access affordable food.

The consumer group said supermarkets needed to “do more” to help customers by ensuring shelf prices are easy to understand, making healthy budget lines widely available and providing targeted promotions to support people in areas that are struggling the most.