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The Guardian - AU

Sport

Jack Snape

Which sport won 2024? Australian audiences feast on free-to-air despite streaming boom

Australia AFL Matildas NRL Nine 9Now Travis Head Brisbane 7plus AFLW

Lachie Neale and Dayne Zorko celebrate Brisbane’s AFL grand final win — Brisbane’s AFL grand final win over Sydney was the most watched event of 2024 on Australian free-to-air TV and online streaming platforms. Photograph: Cameron Spencer/AFL Photos/via Getty Images

The Matildas may have offered the nation a historic ratings bonanza last year, but in 2024 the list of Australia’s most-watched sporting broadcasts returned to orthodoxy despite a shift from the old idiot box towards smart TVs and gadgets.

Free-to-air live sports dominate the list of most watched programmes. So dominant are sporting events only The Sign episode of Bluey (audience of 2.28m) and the announcement of the winner of The Block (2.19m) muscled into the overall top 10.

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