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Evening Standard
Evening Standard
Lifestyle
Maddy Mussen

Which London girl are you? The three cult British brands that have completely taken over the capital

Sometimes an item of clothing can stalk you. You see it everywhere, like a paranoid obsessive who keeps seeing the same face. A leopard print vest here, a quilted jacket there, a pair of balloon trousers everywhere.

Luckily, street style spotting in London right now feels easier than ever. Three brands have emerged from the past year as obvious victors of the scene, so openly coveted and ubiquitous that you almost wonder if they’ve secured a brand deal with half the city’s population.

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