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Jamie Richards

Which iPhone should you buy? How to choose your Apple smartphone

Apple Apple Intelligence Lance Ulanoff Future
IPhone 15 on an orange background.

It’s been almost a month since Apple released its latest iPhones, and as our iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max reviews detail, we’ve been impressed with this year’s lineup of flagship Apple handsets.

Each new iPhone brings substantial upgrades over its respective predecessor – the Camera Control button and A18 chipsets, for instance, are a highlight across the entire series – but there are still major differences to be found between every iPhone 16 model, as well as between the previous-generation iPhones still sold by Apple and third-party retailers.

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