For decades, clipping paper manufacturer coupons was a central part of saving money on groceries. However, the rise of digital technology and a shift in retail strategy have led many major chains to abandon this long-standing practice. In Colorado, as in the rest of the country, shoppers are finding that fewer and fewer stores will accept the coupons from the Sunday paper. This move is part of a broader effort by retailers to push customers onto their own proprietary digital coupon apps, which gives the stores more control and valuable data.
