Which brands are still winning now the World Cup's over?

Heinz advert with blacked out branding of the word 'Heinz'. It reads 'It still has to be' Unofficial stadium ketchup is here.

In the days since the World Cup final, marketers have been busy tallying the tournament's media winners, comparing impressions, engagement, earned media and share of voice.

Those metrics have their place. But attention fades. True brand equity is much more durable.