It's the most in demand hair tool that has topped many people's Christmas wishlists for the last five years - and as Black Friday sales hit retailer websites, everyone is hoping to get their hands on the coveted Dyson Airwrap.
The must-have gadget of the year continues to capture the attention of shoppers, beauty buffs and boyfriends with no idea what to buy their partner - but it comes with a hefty price tag.
Despite that eye-wateringly expensive price - which can be between £450 and £500, depending which model you buy - it’s still one of the most searched-for devices in the lead up to Christmas.