The new series of The Traitors already has viewers gripped – particularly now that the secret traitor has been revealed and hidden relationships between contestants are increasingly coming to light (the internet is rife with theories). But, as always, Claudia Winkleman’s covetable wardrobe is just as much of a talking point as the BBC’s hit reality game show itself.
Characterised by tweed, tartan, tulle and tailoring, the presenter is styled by Sinead McKeefry, who also worked with the presenter on Strictly Come Dancing. Her iconic looks take a high-low approach, incorporating both the high street and luxury designers. More often than not, her stylish choices sell out – see the maroon Zara coat from last year’s celebrity season, the Kapital smiley face jumper in series two and a Fair Isle knit from Brora in the third season.
Whether she’s sporting Cos knitwear at the breakfast table, a Bella Freud wool coat for a woodland mission, or a Comme Des Garçons blazer for a banishment, her aspirational wardrobe reflects the theatrical nature of the show itself. McKeefry’s styling also takes inspiration from the rugged and romantic Scottish Highlands settings – it’s country attire but high fashion.
The presenter and McKeefry took the styling up a notch for the recent celebrity season, with standout pieces including the viral Isabel Marant boucle jumper and the Ralph Lauren tartan two-piece. Claudia’s looks have consistently gone viral, and it looks like season four is no exception.
Standout looks from the first few episodes include a Yves Saint Laurent pea coat, Le Kilt tartan kilt, Brora maroon wool coats and knee-high boots from The Row. Some of her signature pieces have already made an appearance, including her signature Spanx leggings, Brora arm warmers, Amazon red gloves and the gothic black cape from Luxury Family Affair. If you’re revamping your wardrobe for 2026, take cues from Claudia’s styling – I’ve found the exact outfits from the first five episodes, as well as high street alternatives.
Episode 5
Claudia injected some indie-sleaze into her The Traitors wardrobe with her breakfast look in episode five. The long-line, oversized red plait shirt looks to be from Bimba Y Lola (and is currently on sale), while her signature fair isle wrist warmers are Brora. Contrasting the androgynous feel of the shirt, Claudia is wearing a pair of black Spanx. The vintage-inspired lace up boots hail from Miu Miu, giving the look a nineties feel. Try this pair from Steve Madden for a similarly grunge look.
For the mission, Claudia shrugged over a beautiful shearling, suede long coat from Connolly (it’s not available to buy, sadly). This Jakke borg style is a stylish – and sure to be equally warm – alternative.
During the episode five roundtable, Claudia plumped for a Holland Cooper Ariella bow blouse beneath a black blazer (like this Asos style), with black Spanx leggings.
Episode 4
A standout look from the season so far, Claudia plumped for an effortlessly elegant tailored grey suit for the breakfast in episode 4. Hailing from Essential Antwerp, it’s currently unavailable. The shirt is a Me + Em number (one of her go-to mid-range labels) and the boots are Alexander McQueen. This grey blazer from Mango is a great alternative when paired with matching flared suit trousers and a crisp white shirt.
Claudia plumped for a green plaid long coat from one of her favourite fashion labels, Brora. The coat is made from pure wool, but it’s an investment piece at nearly £800. Noisy May’s design or Topshop’s style make great alternatives.
For episode four, the presenter brought back tulle, pairing her green tweed coat with a fun maxi skirt from Needle & Thread (this All Saints’ style is similar). Pair it with an Asos black roll neck, which is similar to her sold-out Hambro & Miller knit, and white knitted beanie (Claudia’s is £150 from Mr Mittens) to recreate the look.
Episode 3
Serving up plenty of winter wardrobe inspiration, Claudia’s breakfast look for episode three turned to one of McKeefry’s favourite high street brands: Zara. The printed maroon bow blouse and culottes both hailed from the high street retailer, but are second-hand from the 2017 collection. The knitted tank is from cult label Le Kilt, while the matching boots are from Paris Texas. Try these more affordable boots from Boden and this John Lewis cashmere vest. This fluid burgundy dress from Me + Em would work just as well as the Zara co-ord beneath the vest.
For the tense roundtable in episode three, Claudia opted for a characteristically androgynous look. McKeefry styled a thrifted sage stripe blouse with blouson sleeves beneath a tailored tweed waistcoat from Cordings. In keeping with the colour palette, Claudia wore a pair of tailored, flared dark green suit trousers that look to be from Reiss.
Claudia turned to one of her favourite luxury designers, Givenchy, for the statement boots: a pair of shark lock green stompers. The style is currently unavailable, but the red shade is on sale with a discount at Harvey Nichols. Plus, Asos has a stellar affordable alternative in suede.
Episode 2
My favourite look from the new series so far, Claudia turned up at breakfast in episode two wearing a belted tartan midi skirt from Le Kilt (opt for this Damson Madder alternative) over a pair of chocolate brown knee-high boots from The Row (these M&S boots offer the same effect). The knitted fair isle vest hailed from Hambro & Miller (try this affordable Albaray style), which was styled over a Cos black roll neck (one of her layering staples).
Episode 1
For the first mission, Claudia styled a statement YSL black pea coat (this Asos Design take is a great alternative) over a Purdey plaid flannel shirt with her favourite, Brora cashmere wrist warmers. Her form-fitting Spanx leggings were contrasted by a pair of chunky Dr Martens boots.
Claudia greeted contestants at the castle in a plum-hued velvet blazer from Jigsaw (the exact style is sold out but this similar single-breasted style from Jigsaw is near-identical) over a pink neck tie blouse from LK Bennett. The presenter completed the look with her go-to pair of Brora cashmere wrist warmers and signature Spanx.
The style secrets behind Claudia Winkleman’s The Traitors outfits
