John Lewis is back with another heartwarming Christmas ad campaign for 2022. The 90-second ad is entitled The Beginner and is set to a cover of Blink-182’s All The Small Things by US artist Mike Geier.
It tells the story of a middle-aged man struggling to master skateboarding in the build-up to Christmas. Viewers are left questioning the motive behind his perseverance until the final scene, when a social worker arrives at his door with young skateboarding teenager Ellie, his new foster daughter.
The John Lewis Christmas advert campaign has become a staple part of the festive countdown in recent years, so much so that each ad usually has its own merchandise range to go with it. This year is no different - but you need to look hard at the advert to spot what will be on offer in stores.
