Sports drink Prime Hydration has become one of the most sought-after products this year as shoppers flock to the shops before they inevitably sell out.
Developed by boxing rivals and YouTubers Logan Paul and KSI, the viral internet sensation has had teens across the country desperate to get their hands on one bottle.
Initially only available in the US in early 2022, the sports drink became highly coveted after it landed in the UK at Asda stores in the UK in December where it quickly sold out almost as soon as it arrived.
