Saatva began as an online-only mattress retailer in 2010. By the end of the decade, roughly 80 percent of mattress shoppers were still inclined to visit a brick-and-mortar store. To appeal to that majority, Saatva opened its first Viewing Room in December 2019 in New York's Flatiron district. Today, there are 34 Saatva Viewing Rooms in major metro areas across the United States, with more on the way.
Saatva Viewing Rooms aren't your typical mattress stores. Saatva promises a pressure-free experience where you can see the best Saatva mattresses and bed accessories up close with the help of a Saatva Sleep Guide and self-serve kiosks. If you find something you like, you can buy it online at your leisure.