You’d easily miss Desert Rock if you didn’t know it was there. Nestled in a hidden valley among the mountaintops of the wadi vistas, the hotel is carved directly into stone. Like the historical sites of Petra and Al Ula, you’re invited to step into a natural landscape and learn from the wisdoms of the ancient Nabateans: how to live not on the land, but within it.
Think The Flintstones meets Disney for a new kind of tourism, steeped in heritage yet determined to break all records. Ecotourism is being re-invented on the banks of the Red Sea, on a scale never seen before – to show that going green can also bring in green dollars. At a cost of $25bn, on a site the size of Belgium, Red Sea Global aims to become the largest resort in the world powered by renewable energy.