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InsideEVs
InsideEVs
Technology

Where Tesla Falls Down, Geely Picks Up With Its Zeekr Brand

Once the darling of the U.S. and China, Tesla’s latest moves have had analysts, buyers, and Tesla shareholders in a tizzy. Instead of improving the brand with new products, refining its key models, or getting ahead of a hyper-competitive EV market in China, Musk has shifted to reducing headcount and even canning whole departments that comprised teams that kept important parts of the brand running, like the Supercharger network.

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