Spotify changed the way we consume music, but it also changed the way brands engage with customers — particularly towards the end of the year.
A couple of weeks ago, I opened my banking app to see how much damage Christmas had done to my finances thus far, only to find that my bank now does a "Wrapped" style "celebratory" overview of the past year of poor financial decisions. I was mortified, but it was also a reminder of how popular Spotify's "Wrapped" has become.
