Former Emmerdale star Cleveland Campbell is completely unrecognisable, 15 years on from leaving the ITV show.
The 44-year-old played the part of Danny Daggert between 2001 to 2007 and also appeared in The Bill and Sunshine with Steve Coogan.
However, since leaving the Dales Cleveland has found success in a completely new career outside of acting and is now the creative director of fast fashion giant BoohooMAN.
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The former soap star joined the company in 2016 as a creative working his way to the top.
His LinkedIn page says: "I specialise in developing businesses via PPC, SEO and Social Media.
"I have won the top Business Development Manager of the year award six years consecutively, I am extremely motivated and work well under pressure, I pride myself on being proactive and always look at different ways to generate business."
Cleveland is very active on social media and regularly shares snaps of his perfectly styled outfits with his 5,332 followers.
His style can be described as clean, cool, muted and oversized, his creative snaps are often in front of aesthetically pleasing backdrops and he has a clear eye for photography.
In one snap the fashionista is pictured in LA alongside CEO of Pretty Little Thing, Umar Kamani.
Alongside his dramatic change in career, Cleveland has also undergone a major transformation and is practically unrecognisable in comparison to the young Danny Daggert star we once knew, he has grow out his hair and is now rocking a beard and a nose ring.
And it seem the actor turned creative director is a man of many talents as he is also a trained hairdresser, before he hit our screens Cleveland studied hairdressing at Hopwood Hall College in Rochdale.
He then went on to focus on performing arts before bagging his most recognisable gig in the Dales.
During his time in the spotlight, he dated fellow Emmerdale actress Gemma Atkinson, during which time he was embroiled in a spot of controversy.
Cleveland was arrested and charged with grievous bodily harm after an alleged altercation at the 21st birthday party of actress Gemma Atkinson in Rochdale.
He appeared in court in September 2006, entering a not guilty plea. His trial was subsequently halted, however, when new evidence emerged which cast doubt on the reliability of a witness for the prosecution and the case against him was eventually dismissed in January 2007.
Cleveland left Emmerdale in 2007 after what he described as a 'fantastic five years' in which he 'made a lot of very good friends'.
