They've been co-presenters and best pals for more than 17 years, but as Phillip Schofield steps down from This Morning, will this be the end of his and Holly Willoughby's special friendship?
It's the hottest question in showbiz after sources claimed earlier this month that the pair were "separate entities" and their seemingly impenetrable partnership had "cooled".
Since meeting on Dancing on Ice in 2006 and going on to present the ITV hit morning show 13 years ago, Holly and Phil have always been fan favourites with viewers - thanks to their undeniable chemistry and explosive fits of giggles.