Over half of Brits say their loyalties lie with their favourite brands – such as tea or coffee, their hairdresser or barber, and their go-to supermarket.
Nearly six in ten (58%) describe themselves as “loyal” to things like their phone handset, sports team, and car brand, according to a poll of 2,000 adults.
Others are devoted to their favourite cosmetics, trusted trademark jeans, and most admired beauticians.
