'Feed The World' was one of the defining phrases of the 1980s.
Its message was the driving force behind the Band Aid charity single Do They Know It's Christmas which sold millions during the festive season of 1984, and the giant Live Aid concerts which took place the following summer.
The brainchild behind the whole movement was Irish rock star Bob Geldof who, this week 35 years ago, was in Newcastle to formally receive the freedom of the city in recognition of his efforts to raise millions of pounds for starving people in Africa.