'Feed The World' was one of the defining phrases of the 1980s.
Its message was the driving force behind the Band Aid charity single Do They Know It's Christmas which sold millions during the festive season of 1984, and the giant Live Aid concerts which took place the following summer.
The brainchild behind the whole movement was Irish rock star Bob Geldof who, this week 35 years ago, was in Newcastle to formally receive the freedom of the city in recognition of his efforts to raise millions of pounds for starving people in Africa.
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As the loud, opinionated lead singer with the Boomtown Rats, Geldof's earliest visits to Tyneside came in September 1977 when his band appeared at Newcastle Mayfair, and in July of the following year when they played at a packed-out City Hall.
Songs such as Rat Trap and I Don't Like Mondays hit the top of the UK singles charts in the late '70s, earning the singer plenty of publicity - but it was the headline-grabbing Band Aid/Live Aid projects which made Bob Geldof a household name.
Following the record-breaking success of Do They Know It's Christmas with its all-star line-up, much of the world stood still for Live Aid on July 13, 1985.
The dual pop concert at London’s Wembley Stadium and America’s JFK Stadium in Philadelphia was watched live on television by nearly two billion people across 150 countries.
Some of the biggest pop and rock acts in the world - including Geordie superstars Sting and Mark Knopfler - performed in the two momentous shows.
Thirty-seven years on, for those who were there and the rest who watched the 'Global Jukebox' on TV, the memories remain vivid.
Status Quo opened the show; with Queen and Freddie Mercury bringing the house down; U2 and Bono thrilled the 72,000 crowd; while David Bowie with a stunning version of his classic song Heroes summed up the soaring emotions of an incredible day.
Meanwhile, after performing at Wembley, Phil Collins memorably took a televised Concorde flight to the United States where he sat behind the drums at the JFK Stadium for Eric Clapton, and then a reunited Led Zeppelin.
Duran Duran, the Beach Boys and Bob Dylan were just a few of the other huge names who appeared in Philadelphia.
The concerts raised at least £30m towards easing the effects of a disastrous famine in Ethiopia, and set a vogue for the following decades of all-star charity shows and singles.
Nearly two years after Live Aid, after jetting in to Newcastle Airport on March 2, 1987, Geldof, accompanied by his wife Paula Yates (who had presented the Newcastle-produced music show The Tube) and daughter Fifi Trixibelle, enjoyed a private lunch at the Mansion House, the official residence of Newcastle's Lord Mayor.
Then they were off to Newcastle Civic Centre for the Freedom Of The City ceremony in the banqueting hall where 35-year-old Geldof was described as an "inspiration to us all".
He told the audience: "Thank you very much for this afternoon. This is the first place in Britain where I have received a freedom of the city. This is the highest honour a city can pay.
"I'm particularly glad that it is Newcastle. The second concert we gave in Britain was in Newcastle, and our first record began selling out in Newcastle, so there was always a feeling of association with Newcastle."
Our photographs show Geldof and his wife and daughter at the Civic Centre ceremony.
Tragically, Paula Yates died of a heroin overdose in 2000, as did Yates' and Geldof's daughter other Peaches in 2014.
Bob Geldof turned 70 in October last year.
