Four in every ten people who start IVF treatment in the UK end it without having their child, according to data from the UK fertility regulator, the Human Fertilisation and Embryology Authority.
Fertility clinics’ websites are prone to promoting their success rates or enthusing about the latest technology that will revolutionise treatment. But research has found these websites often report on the clinic’s pregnancy or live birth rates without relevant information on how these figures were calculated, or how many patients were involved.
It has also been shown that some clinics make claims about treatment benefits without including supporting evidence.
