Amazon Prime Day has become a much bigger fixture in the shopping calendar than it was when the event first launched. What started as a single day of discounts has evolved into two major sales events each year, with thousands of deals running over several days.
We’ve already had the first Prime Day of 2026, which took place in June, but Amazon isn’t finished for the year. Another Prime Day is coming this autumn, with the second event taking place over two days in October. Here’s everything you need to know about the next Amazon Prime Day (known as Prime Big Deal days), including the dates to mark in your diary and when you can expect the deals to start dropping.
